A pioneering ecosystem where commercial strength and social responsibility intertwine to nurture the future of education.
The Foundations of Our Garden
The Three Pillars
Synergistic
PROFIT & PURPOSE
Unlike traditional models, our commercial and non-profit projects operate as one living entity. Revenue from our businesses actively nurtures our social initiatives, creating a sustainable, self-regenerating cycle of growth.
Humanistic
BEAUTY & DIGNITY
We believe true education must elevate the human spirit. Guided by Aesthetics (Mỹ) and Humanity (Nhân), we prioritize well-being, dignity, and the intrinsic beauty of knowledge in every product and service we provide.
Pioneering
CHARTING NEW PATHS
We are defining the future of educational support. By identifying unmet needs—from specialized material libraries to localized career maps—we build the necessary roads that others have yet to imagine.
OUR STORY
A Quarter-Century of Devotion
What began in 2002 as a humble bookstore has blossomed into a living ecosystem. For over 25 years, ROSE CIRCLES has been sketching the “Big Picture” of education—a place where commercial engines and non-profit sanctuaries sustain one another in perfect symbiosis.
Guided by a unique strategy of “Attracting through Beauty, Retaining through Humanity,” we are cultivating a garden where the Arts (Mỹ), Well-being, and Dignity (Nhân) intertwine to serve the journey of the lifelong learner.
the growing garden
OUR PROJECTS
The Bookstore
THE FIRST ROSE
The heartbeat of our system. More than a shop, it acts as the economic engine that sustains our non-profit initiatives, providing books, stationery, and essential tools for learning.
Rose Road
CAREER ORIENTATION
A non-profit initiative mapping the future for students. Starting with Arts & Design, we provide clear career pathways, helping the next generation navigate their professional journey with confidence.
Pens House
WRITING CULTURE
A sanctuary for the story of ink, paper, and pen. We honor the history of writing instruments as the timeless vessels of human knowledge and philosophy.
Eyes Open Library
ARTS & VISUALS
A specialized non-profit library dedicated to the visual arts. We make rare, high-value resources in design, painting, and film accessible to all, fueling the creative spirit of the community.
Exp Open Library
MATERIAL EXPERIENCE
Bridging the gap between design and reality. A unique space for creators to touch, feel, and understand the materials that turn abstract concepts into tangible products.
Project Prong
Educational csr
Deep-impact support for remote areas. We focus on long-term companionship with students in difficult circumstances, ensuring education reaches every corner of the land.